All possible graphs tell us that the Haskell community is growing at about the same rate as the market for programming languages, so its share of the market is not changing.
But the attitudes do change. No one wants to hear about Fancy Haskell and Category Theory anymore. No one is thinking that Haskell is the solution to those problems everyone is suffering from every day: crashes, lags, death by complexity. Haskell is not seen as a general purpose language anymore. This is a stark change from what I recall from, say, 5 years ago.
I am not sure what the ethos is now. The passion is gone, what is left is established business. Cryptocurrency — yes, web servers — yes. Computer games, graphics, music — not anymore. There is no passion to break into data science and machine learning, even though it seems like Haskell could contest a share of that market. Most importantly, there is no spirit of exploration. There is seemingly nothing left to learn.
Some proponents of Haskell in this conversation (say, Tom Ellis, Richard Eisenberg) I know to be at the center of the industry. They are somewhat extroverted, very conscientious, very well off, their position on the market is lifelong. This is survivor bias at its finest. Others (Vanessa McHale, Julian Ospald) are no less successful I reckon, but even then somewhat cynical now — their messages bear an ever so slight shade of regret.
For an average person, investment in Haskell is not even «questionable» — it is not on the table. It is far easier to become a Solidity or JavaScript developer, and the pay seems to be even better on average. No ethos other than economic efficiency is evident. No one is going to come.
And truly I see few unfamiliar names even in this conversation.